Founder, President & CEO, Latinas in Business Inc.
Susana G Baumann is the founder, President, CEO and Editor in Chief of Latinas in Business Inc. (LIB), a national non-profit membership organization that advocates for the economic empowerment of Latinas and other minority women entrepreneurs.
Based in Lakewood, NJ, LIB provides branding, marketing, advertising and editorial services to entrepreneurs, small businesses owners, independent professionals, and minority women in corporate America through a quality digital platform, digital marketing content, social media campaigns and public events.
In 1996, Susana founded LCSWorldwide, a multicultural marketing communications consulting firm located in New Jersey, USA. Through her company, Susana worked with government agencies, non-profit organizations and corporations in nine states to increase their influence in the Latino market.
Among her clients, she has serviced Massachusetts, Connecticut, Pennsylvania, New Jersey, Texas and California State Libraries, major pharmaceutical and healthcare corporations, and national non-profit organizations in healthcare and education.
A highlight of her career was to be part of the trainers’ cohort for the Bill and Melinda Gates Foundation Spanish Outreach Program at WebJunction.com in 2007 and 2008.
Writer, editor, and publisher, she has worn almost every hat in the media industry and has managed publishing and production crews. In 2002, Susana launched the first bilingual newspaper in New Jersey, Periódico Latino!, featuring news and stories to promote the achievements of Latinos in the Garden State.
Travelling frequently to Latin America, she has interviewed Latin American and US Hispanic-American top corporate executives and government officers to develop success stories, trends, industry updates, and company profiles for trade magazines such as US Industry Today and Latin Trade.
Her book, ¡Hola, amigos! A Plan for Latino Outreach was published in 2010 by Connecticut publisher ABC-CLIO Inc., and acclaimed by specialized reviews.
Baumann received the LISTA Summit and the Latina Excellence Award at 2015, TECLA Award for Best Business Blog at Hispanicize 2015, and was invited to become a media member of the NAA American Latina Leadership Caucus.
In 2017, Susana was named a 2017 Latina of Influence by Hispanic Lifestyle Magazine and in 2018, received the 2018 Red Shoe Movement Leader Award.
In 2013, she was named "Journalist of the Year" by the Statewide Hispanic Chamber of Commerce of New Jersey for her service and advocacy to Latino small businesses, where she has been a speaker several times.
She has also been a speaker at Jacksonville University Media and Communications Series, the 2017 Prospanica National Conference, the LEAD Conference for Latina students at Harvard University and the P.O.W.E.R. Women’s Summit in Newark, NJ.
She has been featured in several national media outlets including Abasto Magazine, Huffington Post, Negocios Now, and has been a guest to the Joe Torres TV program Tiempo at ABC News and several times to Contigo en la Comunidad at Unvision 41.